Forty years of British singer, a favorite of women and simply sexy guy finally got a “real job.”
Perhaps the company wants to thus attract a female audience to your brand (unlikely), but most likely, the Germans needed the experience of successful minions of fortune – the guy has managed to sell as many as 70 million of his albums.
Europe’s largest carmaker appointed Robbie responsible for the advertising campaign called Club & Lounge. Nine models, including the Golf, Beetle and Tiguan special series will appear in dealer showrooms from January 1, 2015. The company is held under the slogan “How amazing it sounds” («How good does that sound»).
On his appointment Robbie spoke as follows: “For me it is the transition from the world of pop music at a decent job.”
And finally, look at a short video with the “press conference” of the company Volkswagen. Robbie, as they say, burn!
Robbie Williams - new marketing director Volkswagen
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