Although there is a philosophy behind the brand, it cannot prevent manufacturers to adapt to changing times and that evolution is the only way to survive in such a voracious world. BMW is suffering its metamorphosis and seems to have hit the mark, especially with the new BMW i8, a sports car with hybrid technology and driving all four wheels being a success. To show the waiting list for 18 months accumulated.
Ian Robertson, Head of Sales and Marketing of BMW, told Automotive News at the LA Auto Show that the BMW i8 has a waiting list of no less than 18 months and try to find a solution to meet demand and is this circumstance may bring about serious problem for the manufacturer of the propeller, losing a large number of sales since not everyone is willing to wait months to receive both his new toy.
The BMW i8 builds a waiting list of 18 months
Ian Robertson said that the ideal waiting for a premium vehicle like this should be around six months, but declined to give details about what they will do to reduce the timeout time. He also commented that the BMW i8 was planned as a model of low turnover, with sales targets would total thousands of vehicles manufactured annually. So far this year BMW has delivered 760 units, 419 of them in October.
It seems clear that the BMW factory in Leipzig, Germany, will have to raise the production rate to avoid losing customers and satisfy high demand, a demand which may increase next to no less than 4,318 copies year according to the predictions made by IHS Automotive. The BMW i8 plug-in hybrid has a mechanism that yields 362hp that are shared between all four wheels. The price for the Spanish market is 129,900 euros.
The BMW i8 builds a waiting list of 18 months
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