A recent interview with the CEO of Mazda Skyactiv AutomotiveNews would pursue the matter left to again offer sports models with RX label. And by that we mean the final death models like the RX-7 or RX-8, they would not prioritize the range of technologies and higher volume models.
Precisely higher volume models appear to be the main objective of Mazda, trying to increase sales and make more cash to invest in technology. According to the CEO of Mazda Skyactiv, the range of the Japanese manufacturer no longer works, focusing on the car that can be sold and ignoring cars that do not report much benefit.
Mazda Skyactiv prefers to invest in technology in sports, goodbye to the RX
So sports models beyond the MX-5 would have no place in the future, at least in the medium term, the manufacturer. These halo cars are not the head of Mazda executives and consequently may MPS sports models most popular ranges also have priority.
The reason is the need to invest in your Mazda Skyactiv technology, which consists of a cluster of technologies from the chassis to the engine to increase the efficiency of their cars, and follow evolucionándola. This is the question Mazda, offering a range of models as efficient as possible to face new anti-pollution regulations.
Therefore, the arrival of new sports models would not only a burden to the development of its Mazda Skyactiv technology, technology which, incidentally, is also present in the recently refurbished Mazda MX-5. Develop more segments implies, obviously, do not focus all efforts on more profitable segments. It’s a basic question of resources.
On the other hand, they also show us that the range of Mazda Skyactiv models do not extend too far or further than already present. The future awaits renovations and updates models and present, as we have seen by the Mazda 6 and Mazda CX-5. There would also be room for a small SUV, as it confirms the brand new policy, would be a high-volume model.
Mazda Skyactiv prefers to invest in technology in sports, goodbye to the RX
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